At Blue Ember Store, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.Blue Ember.com), make a purchase, create an account, or interact with our products and services. By using our website or services, you consent to the data practices described in this policy.
1. Information We Collect
We collect various types of information to provide, maintain, and improve our services, personalize your experience, and communicate with you effectively.
1.1 Personal Information
We may collect personal information that identifies, relates to, describes, or is capable of being associated with you, including:
- Name, email address, mailing address, and phone number
- Payment information (credit/debit card details processed securely via third-party payment processors)
- Shipping and billing addresses
- Account credentials (username and password)
- Customer service communications
1.2 Usage and Technical Information
When you visit our website, we automatically collect certain information about your device and usage patterns:
- IP address, browser type, and operating system
- Pages visited, time spent on pages, and clickstream data
- Device identifiers and unique advertising IDs
- Referral URLs and search terms used to find our site
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Personalize your experience and deliver targeted advertising
- Improve website performance and security
You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders, including shipping and payment processing
- To create and manage your customer account
- To communicate with you about your orders, account status, and service updates
- To respond to your inquiries and provide customer support
- To personalize your experience on our website and recommend relevant products
- To improve our website, products, and services through analytics and user feedback
- To send marketing communications (with your consent, where required by law)
- To comply with legal obligations and protect our legal rights
- To prevent fraud, security breaches, and other illegal activities
3. Legal Basis for Processing
We process your personal information based on one or more of the following legal bases:
- Performance of a contract: To fulfill your order or provide services you've requested.
- Legitimate interests: To improve our services, ensure website security, and communicate about products you may find valuable.
- Consent: For marketing communications and certain tracking technologies, where required by law.
- Legal obligation: To comply with applicable laws, regulations, or legal processes.
4. Sharing Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
4.1 Service Providers
We engage third-party service providers to perform functions on our behalf, such as:
- Payment processing (e.g., Stripe, PayPal)
- Shipping and delivery services (e.g., FedEx, UPS)
- Customer relationship management (CRM)
- Email marketing platforms
- Website hosting and analytics (e.g., Google Analytics)
These providers are contractually obligated to protect your information and may only use it to perform the services we request.
4.2 Business Transfers
If we are involved in a merger, acquisition, asset sale, or bankruptcy, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website before your information becomes subject to a different privacy policy.
4.3 Legal Compliance
We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of our customers or the public.
4.4 Aggregated and Anonymized Data
We may share aggregated, anonymized information that does not identify you personally with third parties for marketing, advertising, or research purposes.
5. Data Security
We implement a variety of security measures to maintain the safety of your personal information:
- SSL encryption for all data transmissions
- Secure storage of sensitive data
- Regular security audits and vulnerability assessments
- Access controls and employee training on data protection
While we use reasonable efforts to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
6.1 Access and Portability
You may request access to the personal information we hold about you and receive a copy in a structured, commonly used, and machine-readable format.
6.2 Correction and Deletion
You may request to correct inaccurate information or request deletion of your personal information, subject to certain legal exceptions.
6.3 Opt-Out of Marketing
You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
6.4 Do Not Sell My Personal Information
Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the "sale" of their personal information. We do not sell personal information as defined by the CCPA.
6.5 Cookie Preferences
You can manage your cookie preferences through your browser settings or by using our cookie consent manager if available on our website.
6.6 Limiting Use and Disclosure
You may request to limit the use or disclosure of your personal information. We will respond to your request within 30 days.
7. Children's Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information.
8. International Transfers
Your information may be transferred to and maintained on servers located outside your country of residence, including the United States. We will take appropriate safeguards to ensure your information receives the same level of protection as required by applicable data protection laws, including using standard contractual clauses approved by data protection authorities.
9. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example:
- Order records: Retained for 7 years for tax and legal compliance
- Account information: Retained while your account is active and for a reasonable period thereafter
- Marketing preferences: Retained until you unsubscribe or request deletion
- Website usage data: Retained for 24 months for analytics purposes
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy periodically for any changes. Your continued use of our website after any changes constitutes your acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:
Blue Ember Store
- Data Protection Officer: privacy@Blue Ember.com
- Customer Support: support@Blue Ember.com
- Phone: 1-800-Blue Ember-AP (1-800-386-7227)
- Mailing Address: Blue Ember Store Inc, 123 Innovation Drive, San Francisco, CA 94105, United States.
California Residents
Under the California Consumer Privacy Act (CCPA), California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us at privacy@Blue Ember.com.
European Economic Area (EEA) and UK Residents
If you are located in the EEA or UK, you have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information violates applicable data protection laws.
Thank you for trusting Blue Ember Store with your information. We are committed to protecting your privacy and providing you with exceptional Store and service.
© 2025 Blue Ember Store, Inc. All rights reserved.